06 · Intelligence & Growth

Know What's Working. Know What Happens Next.

Growth isn't a guess. It's a system. When you can see where every lead comes from, what converts, what doesn't, and why, you stop spending blindly and start scaling with confidence. We build the tracking, dashboards, and strategy that turn your data into your biggest advantage.

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The Problem

If You Can't Measure It, You Can't Improve It.

Most contractors have no idea which marketing channel is generating their best leads. They know the phone rings. They know jobs are coming in. But they can't trace the revenue back to the source.

That means you might be pouring money into campaigns that look busy but don't produce, while the channel that actually drives your best customers gets starved of budget.

velozlab-analytics

342

Leads

$14

CPL

4.2x

ROAS

Google Ads

142 leads

Meta Ads

98 leads

Organic

102 leads

What We Build

From Raw Data to Clear Direction

We don't just hand you reports. We build the infrastructure that turns every click, call, and conversion into actionable insight.

If you can't see the full picture, you're making decisions in the dark. We implement end-to-end tracking, from the first click to the closed job, so you always know what's happening and why.

GA4 · GTM · Conversion API · UTMs

Knowing a lead came in isn't enough. You need to know which campaign, which ad, which keyword brought them, and whether that channel produces jobs or just clicks. We build attribution models that connect the dots.

Multi-Touch · First/Last Click · CRM-Linked

For contractors, the phone is still king. We set up dynamic number insertion and call recording so every call is tracked back to its source, scored for quality, and logged in your CRM automatically.

DNI · Recording · AI Scoring · CRM Sync

Vanity metrics waste everyone's time. We identify the KPIs that actually predict revenue for your business, then build the systems that track them automatically, so every meeting starts with clarity instead of confusion.

Revenue KPIs · Leading Indicators · Custom

One dashboard. Every channel. Real-time. We build custom reporting dashboards that pull from all your data sources, so you and your team can see exactly where your marketing stands without opening five different tools.

Looker Studio · Custom Dashboards · Weekly Reports

More leads doesn't mean better leads. We analyze lead quality by source, campaign, and channel, then use that data to shift budget toward what actually produces revenue, not just volume.

Scoring · Source Analysis · Revenue Mapping

Every assumption is a test waiting to run. We design and execute A/B tests, landing page experiments, and campaign variations with statistical rigor, so improvements are based on evidence, not opinions.

A/B Testing · Landing Pages · Ad Creative

Data without direction is just noise. We turn your performance data into a quarterly growth plan: what to scale, what to cut, what to test next, and where the biggest opportunities are hiding.

Quarterly Reviews · Budget Allocation · Scaling Plans

The Process

From Guesswork to Growth Engine

Four phases. One clear path to marketing you can actually measure.

Audit

We map every data source, find tracking gaps, and baseline your current performance.

Implement

We install tracking, connect systems, build dashboards, and establish your KPI framework.

Optimize

We run tests, analyze lead quality, and reallocate budget based on what the data tells us.

Scale

We build the growth plan, expand what works, and keep refining every quarter.

Free Marketing Checkup

Not Sure What to Measure First?

Take our 2-minute Marketing Checkup. We'll identify your biggest tracking gaps, show you which channels need attribution, and give you a clear picture of where your data stands today.

Tracking Audit Attribution Gaps KPI Clarity Score Growth Readiness

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Takes 2 minutes. No email required to start.

Your Growth Strategist

Growth Backed by Data, Not Guesswork

I work with contractors who are ready to stop wondering and start knowing. From attribution frameworks to quarterly growth plans, I build the intelligence layer that turns your marketing from a cost center into a revenue engine.

Daniel Fagundes

Director of Growth, VelozLab

Book a Call With Daniel →

Let's Talk Growth

Ready to See What Your Data Is Really Saying?

Tell us about your business and we'll show you exactly where your tracking gaps are, which metrics matter, and how to turn data into a growth plan you can execute on.

📊 Custom dashboard setup
🔍 Full attribution mapping
📞 Call tracking integration
🚀 Quarterly growth planning